Microsoft has been undergoing a reorganization of its leadership in the gaming sector and marketing from Xbox, a move that comes less than two weeks after its acquisition of Activision Blizzard.
The company named Matt Booty as president of game content and studios, which now includes responsibility for ZeniMax, and Sarah Bond as president of Xbox, charged with overseeing the entire Xbox platform and related activities. hardware.
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In the marketing sector, director Chris Capossela leaves his position after a 32-year career at Microsoft, as he is not part of the company's future plans.
Changes in leadership Xbox imply that Matt Booty will now manage an expanded organization within the Microsoft Gaming division, encompassing ZeniMax and Bethesda.
ZeniMax will continue to operate as a limited integration entity, with Jamie Leder retaining the position of president and CEO, and reporting directly to Matt, as explained by Phil Spencer, CEO of Microsoft Gaming.
The marketing overhaul
Marketing Director Chris Capossela is stepping down to make way for Takeshi Numoto. In an internal memo to employees, Microsoft CEO Satya Nadella praised Takeshi, stating that he played a central role in the company's transformation toward cloud.
Nadella expressed his enthusiasm for Takeshi's appointment as Microsoft's CMO and his role in contributing to the company's vision.
(Image: disclosure)
With this change, the strategic focus will be directed towards Xbox Cloud Gaming, as Microsoft will adopt a more cloud computing approach.
This area is important for the company and is one of the main drivers of its value in the market. The cloud team has demonstrated excellence in delivering Microsoft products, and the expectation is that the same success will be replicated in the Xbox context.
The reorganizations at Microsoft have a clear focus on its potential in the gaming and Artificial Intelligence (AI) sectors.
The company has been integrating AI into several areas, such as Windows, Office applications, Bing and others, with the aim of establishing itself as one of the main leaders in the field of AI.
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