Google announced that its application focused on podcasts will be deactivated in 2024. All of his content will move to YouTube Music. The company has been preparing its users for the change for some time.
According to Big Tech, in April this year, it was already possible to hear the podcasts in the Music app, without having to pay for the subscription. You can listen to them in the background and also while you are offline. The entire catalog will be updated by the end of 2023.
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Learn more about the move from Google Podcasts to YouTube Music
The application focused exclusively on podcasts has existed since 2018, with a free library and suggestions personalized to the listener's tastes.
Until 2020, the function was only available to Android users. After that, the app finally launched for iOS, and in the web versions for Windows and macOS.
However, the decision to end the service happens because the gradual change was already happening on the part of the users themselves.
In other words, the majority of listeners were already focused on the YouTube (23%), while only 4% used the podcast app.
(Image: disclosure)
Google will provide all the facilities for simple migration and also for adding podcast RSS feeds to the Music library.
In addition to enabling users to download OPML files of signatures, allowing them to upload them to another platform.
Change reveals a little of the company's strategy
According to information on the YouTube blog, there is great investment in the podcast experience on the platform.
The idea is that it becomes a reference destination for both listeners and content producers, with exclusive features.
The announcement took place in advance to give both users and content producers time to adapt to the news. For creators, YouTube promises new creation and analysis tools, in addition to RSS uploads.
The company also made it clear that, in the coming months, it will receive feedback on the migration process, in order to make it simpler.
Once the tools are ready, Google promised to release new guides explaining their features.
