In recent years, the boundaries of fashion and personal expression have expanded remarkably. The digital revolution and changes in work patterns have played a significant role in transforming dress codes.
With the rise of remote work and the hybrid model, traditional corporate attire has given way to unexpected freedom when it comes to wardrobe professional.
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A quirky and captivating visual style has emerged to prominence, particularly among members of generation Z: the intriguing “corporate goth“.
The style, which combines elements of Gothic with professional life, not only challenges conventions, but also reflects the growing trend towards authenticity and self-expression in a world of constant transformation.
Is the corporate environment gothic?
For younger workers, the ability to express themselves freely is, in many cases, as valuable as the pay itself.
The phenomenon did not go unnoticed by the watchful eyes of the Business Insider portal, which recently interviewed three young North American women who embraced the style known as “corporate gothic”.
What they all have in common is the conviction that personal expression is crucial, and, surprisingly, not only did their fashion choices not harm their careers, but their helped them stand out.
Hannah Rosa, for example, at 26 years old, holds the position of secretary at a university in Nevada and She identifies as a follower of traditional Gothic, with her characteristic look of disheveled hair and white makeup.
(Image: disclosure)
She shares that she has never faced obstacles in the workplace due to her style, and, on the contrary, her boss is a great admirer of her employee's authenticity.
Another young woman embracing the corporate goth style is Ariam Guerrero, 24, who works as a styling assistant in Los Angeles.
His inspiration comes from dark and horror films, as well as alternative music genres. Ariam seeks to incorporate elements of her rich Mexican heritage into her fashion choices.
For her, the ability to dress how she wants is a source of “immense joy,” especially because she recognizes that not everyone has the same freedom of expression.
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