Heineken recently announced “The Gaming Fridge”, a multipurpose refrigerator. The proposal is that the model is a hybrid between a refrigerator and a cabinet that chills your beer and also cools the PC components.
The news is part of the initiative for the campaign called “Not every round is out there”, which seeks to challenge stereotypes. Thus, it shows that the gaming universe is a space for people to socialize and innovate.
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The most incredible thing is that the new product produced by Heineken in honor of gamers will be drawn at an event to be announced by the company.
This way, it is guaranteed that several of the brand's followers have the right to participate and win the very special item.
How “The Gaming Fridge” came about
“Heineken has the role of elevating social moments wherever you are, this is the brand’s mission, as well as breaking stereotypes”, explains the CCO of Le Pub São Paulo, Felipe Cury.
And he adds: “The Gaming Fridge is another action in this sense, bringing a social movement in the gaming universe, at the same time which proves that the gaming universe is extremely social and also solves a problem for gamers, which is the PC overheating when play.”
(Image: Reproduction/Heineken)
For all these reasons, the item is considered a creation dedicated to computer platform players, often forgotten by brands.
This is because, in various promotions and other events, eyes are focused on well-known consoles, such as the PS5, Xbox Series and Nintendo Switch, for example.
In the image released (above), the dual-functional cabinet appears to have a compartment for beers on the front. Meanwhile, it is possible to notice the PC components allocated later in the Gaming Fridge.
Find out more details about the Heineken promotion
As mentioned, the novelty integrates this new brand proposal to cover users and gamers who play on PC. Thus, it guarantees a unique item that represents the inclusion of this public also when it comes to having fun responsibly.
However, it is not known exactly when the draw will be held for followers of the Heineken. We only know, so far, that one of the followers will be the lucky one to take home the special edition item.
