Did you notice that the cars colors disappeared from the streets of Brazil? What you see, most of the time, are white, black and gray vehicles. Sometimes a red one here or there.
As published on the G1 website, based on data from the National Traffic Secretariat (Senatran), 67% of the fleet in Brazil are of the four colors mentioned above. Find out what is causing this effect!
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Ranking of car colors in Brazil
In all, Brazil has approximately 119 million cars running around. And they are classified as follows, according to Senatran (via G1):
- White – 25 million
- Black – 22 million
- Silver – 20 million
- Red – 18 million
- Gray – 12 million
- Blue – 9.1 million
- Green – 4.5 million
- Beige – 2.3 million
- Yellow – 1.5 million
- Brown – 851 thousand
- Orange – 535 thousand
- Purple – 380 thousand
- Golden – 357 thousand
- Fantasy (when it is not possible to distinguish predominant color) – 135 thousand
- Pink – 133 thousand
- Garnet – 52 thousand
It should be noted that all these percentages and numbers are estimates.
But why?
Senatran data showed that interest in and sales of colored cars has dropped sharply over the last 30 years. And one of the reasons may be related to the cost.
A zero-kilometer vehicle in more neutral colors is faster to produce and has a lower cost for automakers. And another: anyone who wants a colorful car needs to wait a few more months to get the key, according to the G1 report.
In addition, still according to the report, Brazil has a culture of resale. And this means that cars with more striking colors are not as interested in moving to the front.
But then you think: isn't it just painting again? It's not like that. Changing the color of a car, in addition to being expensive, generates a huge bureaucracy because it involves updating the document of the vehicle.
There is also a simple customer preference, which has changed a lot in the last 30 years. According to the G1, from the 2000s onwards, buyers began to prefer more neutral colors for their cars, especially white. This is due to the idea of technology that more sober tones give.
Graduated in Social Communication at the Federal University of Goiás. Passionate about digital media, pop culture, technology, politics and psychoanalysis.