Luana Amy, aged 21, celebrates the success she has achieved as founder ofLA's Clothing, having formed a loyal community of customers who are eagerly waiting for the innovations that your brand brings to the market.
The most recent offering was a collection of hoodies, launched in June of this year. The young entrepreneur reached a new record for the brand itself.
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Surprisingly, the batch consisting of 2,000 units sold out in a period of 15 minutes in e-commerce, generating revenues of BRL 3.5 million in 2022 alone.
A resident of Mogi das Cruzes, São Paulo, Luana is an entrepreneur who manages to attribute her success to creating a lasting bond with her customer base.
The essence of this company's strategy is to cultivate constant anticipation within the community by revealing every step of the design and production process.
Incidentally, the young woman made use of a very important tool: the social networks. Understand better!
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The businesswoman shares that her customers are already excited even before the launch, as they are aware of details such as fabric selection by sharing the process on Facebook or Instagram.
At the end of June, the company held a successful parts win, increasing inventory by 30% this time. The result was that, again, all the pieces sold out in just 15 minutes.
The entrepreneur emphasizes that, although many people suggest that such scarcity is an intentional strategy, the reality is different.
Despite the success obtained with his endeavor, establishing a clothing brand was not in the Amy's horizon, whose original plans contemplated the possibility of joining the faculty of Medicine.
During the last year of high school, in 2018, the young woman channeled her efforts to create and market filters for Instagram. She also reserved her free time for drawing activities.
Luana Amy, young entrepreneur. (Image: Tofu Studio/Playback)
It was in a Facebook group that the transformation began: Amy noticed that college students shared images of her looks, inspiring her to do the same and incorporating pieces of her own initiative.
People's interest was undeniable, and Amy reports that, when she noticed the demand, she made a point of sending messages informing her about her store.
The young woman adopted the practice of republishing posts made by her customers with the products, and did not hesitate to receive requests and suggestions about upcoming launches.
Recently, thinking about new paths to follow, Amy disclosed the discovery that her consumers share the habit of practicing physical activities.
With this information, she is in the preparation phase to present, until the end of the year, a collection aimed at the fitness public. That is, the company has growth prospects.
Bearing this expansion in mind, the expectation is that the year ends with a accrued billing of BRL 5 million. All because of an extraordinary initiative: making use of virtual tools.
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