In the near future, the market for assistants voice is estimated at an imposing mark of approximately US$ 7.5 billion, translating into more than R$ 36 billion.
While the frontiers of home automation advance with intense impetus, this impact figure promises to continue its upward climb in the coming years, at least in theory.
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However, one notorious obstacle looms as a sharp setback to the flourishing of voice assistants: a palpable sense of distrust on the part of the general public.
Currently, four prominent protagonists stand out as the main heralds of vocal interaction: the tireless Google Assistant, the iconic Siri, the classic Alexa and the innovativebixby.
Despite the optimistic and fascinating prospects that such assistants evoke, the reticence rooted in the collective mind of the population has cast a bright shadow over its path forward.
‘Passive listening’ is a fear of users
According to a Microsoft study in 2019, about 41% of virtual assistant users express distrust in regarding their devices, mainly due to privacy and eavesdropping concerns passive.
(Image: publicity)
Luc Julia, a co-creator notable for his contribution to creating Siri, recalled his thoughts on the topic during a conversation with his colleagues at Siècle Digital.
In his view, this concern of people is "fundamentally irrational". He argues that a careful reading of the general conditions of use would be enough to realize that user data is safe.
Such information is treated anonymously, used to improve the wizard model, and later removed in the process.
Google comes up with innovative strategy
Incorporating Artificial Intelligence (AI), a technology often shrouded in fantasies and distrust, to voice assistants may not seem like the most conventional marketing strategy, however, it's a path that Google wants to explore.
This direction tangibly emerges from an internal company email leak, carefully crafted by two Google executives and intended for a select audience of employees.
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