A sexta-feira Negrais an event that originated in the USA and is known worldwide for offers in physical and virtual stores. In Brazil, Black Friday takes place on the last Friday of November.
This year, it fell on November 25th and usually ends on Monday (28th), which is often called Cyber Monday. In this edition, expectations for sales are even higher, due to the World Cup in Qatar.
Considered one of the most important dates for trade, and after two consecutive years of the pandemic, the date was highly anticipated by Brazilians, who intend to spend more on this edition of the event.
According to the Brazilian Institute of Consumer Defense (Idec), Black Friday has been practiced in Brazil since 2010, and started as an exclusively online event that has moved to physical retail, including small and large trades.
Currently, the date is consolidated in the Brazilian trade calendar, and is highly expected.
Despite the vast majority of trade following the date, there are those who do not follow the calendar and do advance promotions. Some use the term "
Black Week”, which was created to unify the set of offers that take place in the second half of November.Read too: Thanksgiving Day
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How does Black Friday work?
In general, Black Friday works like this:
- Merchants decrease the profit margin in the product unit
- Earn by sales volume
- There is a greater number of customers circulating in stores and on websites
Is Black Friday worth it?
The biggest attraction of Black Friday are the discounts for consumers, but you have to be careful when making them.
The National Consumer Secretariat (Senacon), linked to the Ministry of Justice and Public Security, recalls that consumers should not let themselves be carried away by offers and make purchases on impulse, especially taking care not to debt.
You need to pay attention to whether the discounts offered are really worth it. That is, when the purchased product or service is really useful, making sense within the consumer's budget.
In order not to fall into scams during Black Friday, it is important to research prices before buying is essential. Also, visit different websites and stores in advance and research prices, sales conditions and product specifications.
Some websites and the Procons carry out price monitoring to help consumers choose companies with a good reputation.
By Erica Caetano
Journalist
*image credit
Shutterstock It is Ververidis Vasilis
