Fanta is one of the most popular and consumed soft drinks worldwide. With its many different flavors, this drink is sold in over 188 countries, but it has a dark directly linked to World War II and the interests of Adolf's Nazi Party Hitler.
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Coca-Cola, the company that owns several other brands such as Fanta, had a hard time expanding its popularity at first. The drink invented by the American pharmacist, John Pemberton, in 1886, sought measures to expand the brand's success internationally.
Foreigners don't enter here!
In this way, in the first half of the 20th century, the National Socialist regime of Adolf Hitler provided the opportunity intended by the Coke, using the Coca-Cola GMbH headquarters, which was located in the city of Essen, Germany. After being photographed and exhibited at the Reich Workers' Exhibition in Düsseldorf, the brand expanded a lot, even winning billboards in stadiums in Berlin.
The most suspicious event occurred in 1938, when the German Max Keith held the ninth annual German dealerships, displaying a gigantic Coca-Cola banner, accompanied by three large swastikas.
As controversial as these advertisements were, they had an effect, at least for a while. After a certain period, campaigns began to discourage international brands from entering Nazi Germany. Not only that, but Coca-Cola has been linked to some food traditions associated with Judaism, which caused sales to plummet, leading to the trade embargo after the declaration of war at the end of 1941.
And that's how Fanta was born.
In this way, the Germans sought a soft drink alternative that used only products that could be found in Germany. Thus, chemist Wolfgang Schetelig created the product with cheese whey, citrus surplus and pressed apple, among other materials.
Therefore, as the product demanded a lot of imagination – which in German is “fantasy” – the idea of Fanta was born, by trader Joseph Knipp.
During the war, the drink was a success, using the former Coca-Cola headquarters for operations. Max Keith, who had taken over the German headquarters, did everything to avoid the company's nationalization, keeping the factories intact after the War, which made it possible for Coca-Cola to resume services, thus discontinuing to Fanta.
Fanta was only revamped and brought back after the emergence of Pepsi-Cola, as Coca-Cola needed to expand drink options to compete with the competitor.
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