the brand Lego, with its small, colorful blocks that fit together, is one of the most recognized and loved toys in the toy world.
In addition to stimulating children's imagination and creativity, it has achieved an iconic status that has crossed generations and borders. But, after all, how did this success story begin? Understand next!
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The creation
Lego's journey began in Billund, Denmark, in 1932. Founded by Ole Kirk Christiansen, a master carpenter, the company initially made wooden toys such as ladders and ironing boards.
The help of his 12-year-old son, Godtfred Kirk Christiansen, was essential to start the venture. However, only in 1934 did the brand officially adopt the name “Lego”, derived from the Danish words “LEg GOdt”, which mean “play well”.
In the following years the company developed rapidly, a small team grew to 50 people in 1948. Furthermore, the product line has expanded beyond wooden items.
This included a Lego duck, hangers, a figure named Numskull Jack riding a goat, a plastic baby ball and some wooden blocks.
The transformation
It was in 1947 that a decisive milestone propelled Lego's trajectory. She acquired a plastic injection molding machine, this allowed mass production of plastic toys.
In 1949, about 200 types of plastic toys, with the first automatic fitting bricks, were produced. These blocks, known as the forerunners of modern Lego toys, paved the way for the brand's global fame.
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But the real transformation came in 1953, when the self-fitting bricks were officially renamed “Lego bricks”.
From 1957, with the principle of fitting established, Lego evolved further and patented the system of latches and couplings in 1958. Such an innovation provided stability to the constructions, becoming the basis for the Lego sets used by children today.
success trajectory
Leadership of the company passed to Godtfred Kirk Christiansen after his father's passing, and Lego continued its upward trajectory, exploding in sales in several countries.
In 1964, consumers were able to purchase complete Lego sets, which included all the necessary parts and instructions to build specific models.
Over the next few years, Lego expanded its product lineup, introducing themed sets such as city, castle, space, pirates, western, Star Wars and Harry Potter, plus moving figures articulated.
Today, the brand is a powerhouse in the toy industry, having sold billions of bricks in over 140 countries.
