According to speakers at South Summit Brasil, companies in the financial sector currently need to seek a purpose and social promotion, as this is a way of repaying the gains to society and getting closer to the customer, as suggested by André Lauzana, CFO (financial director) and partner of the Bank Modal.
Read too: Central Bank authorizes Shopee as a financial institution in Brazil
see more
Large Brazilian banks, such as Bradesco and Caixa, are the target of malware…
Alert: these are the dangers of paying the minimum on your credit card bill…
In addition to Lauzana, the lecture was attended by Frederico Renner Mentz, founder of the innovation consultancy AnLab, Marco Couto, CEO of Payly, and Thiago Grechi, CFO of Neogrid.
Couto also said he agrees with the impact the company should have, in addition to profits. And the banking service is a tool that makes it possible to offer services to the customer, through digital technology, including people in the financial system.
“People don't need a bank. They need to study, work. What we see with 'banking as a service' is that more and more democratization will arrive. Thus, we will be able to offer customized and hyper-personalized products and services to the consumer, in an environment with which he relates and feels confident about it”, explains Lauzana.
This means having personalized operations for each type of customer, such as credit with lower rates or different types of insurance for different profiles.
“Companies are increasingly understanding that if they don't observe this, they won't be able to survive. In a highly competitive environment, the closer you are to the customer and do something more inclusive, that gives back to society, the more mature the system will be”, concludes the financial director and partner of Banco Mondal.
Lover of movies and series and everything that involves cinema. An active curious on the networks, always connected to information about the web.