Instagram is officially launching its Badges feature, which gives viewers a way to pay and support creators on Instagram Live.
While the feature has been in an invite-only test for about a year and a half, starting today Instagram will allow any eligible creator on the platform to apply for the feature.
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Once accepted, viewers will be able to purchase “Stamps” during a creator's live stream to support them financially.
Badges are available in three different tiers, costing $0.99, $1.99 or $4.99 and appear as one, two or three hearts next to the commenter's name during a live stream.
Any questions or comments posted by the badge owner will be shown with more featured for a creator, and their Instagram name will appear in a list visible to a creator for up to 90 days.
Instagram says it won't cut any revenue paid to creators until 2023, although a help page for the feature indicate that Apple or Google charge a 30 percent fee for in-app purchases in their respective platforms.
First in USA
While the feature is already being widely rolled out in the United States, not every Instagram user will be able to get their viewers to start buying badges. Eligible creators must reside in the US, be 18+, have a creator account or business account on the platform, and have at least 10,000 followers.
They also need to comply with various Instagram policies and guidelines, including its Partner Monetization Policies, Content Monetization Policies, and community .
If you meet all these criteria, you will find the “Configure Badges” option under “Profile” and then “Professional Dashboard”. You may need to sign up for monetization if you haven't already. The feature should arrive in 2022 in Brazil.
