Brazil has a reading average much lower than expected, and this is a structural problem. A survey carried out by Instituto Pró-Livro showed that the average Brazilian reads 2.43 books per year. However, ideally, each person should read at least one book every three months.
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Reading can be stimulated in several ways, and the best of them is from a very early age in the child's life. However, in adult life, it is also very possible to create this habit, and companies would be good guides in this.
Encouraging employees to read contributes to the personal growth of each one, and this is certainly reflected in professional success. Reading encourages creativity, decision-making and access to information that only books can stimulate.
A mind stimulated by reading improves skills that can be of great value to the professional area, such as oral and written communication and self-development, as well as improving relationships and even the ability to persuasion.
But how can a company provide this incentive?
Having a library in the workplace can be a good start to get employees interested in reading. Separating a place where they can relax at rest time and take a few minutes to read is also a great incentive. In addition, the company can work with a book voucher – which can be monthly or bimonthly – in partnership with local bookstores, including a book in the year-end gifts, or even create a space – even if it is online – for discussion and exchange of experiences literary.
Employers that encourage reading will certainly attract good professionals, who are interested in evolving in the company and valuing its principles. That is why it is so important to build a space where these principles are passed on through readings, in addition to encouraging the growth of this employee in a pleasant and fun way.
Lover of movies and series and everything that involves cinema. An active curious on the networks, always connected to information about the web.