With each passing day, more people are facing the need to reduce their usage time on mobile applications, precisely because they realize the dependence they are creating. In recent years, Instagram and Facebook have started to allow you to see how long they have been used. However, Instagram appears to have lowered its minimum limit per day. Come and understand!
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With each application update, the idea is that its functions are improved with the well-being of its users in mind, but that is not what happened with Instagram. The app would have changed, in its last update, details of the settings for a time limit of use.
With this, the social network extinguished the possibility of establishing a time of less than 30 minutes, which was previously possible. In addition, it also took away the option to create a custom maximum screen time.
Reasons that would have taken Instagram
In this way, it was not explicit why these changes, but the moment in which this occurred is a little suspicious. It was seen that users who were part of the active Facebook community reduced considerably for the first time. However, there is still a stability of Instagram and WhatsApp (also Meta family apps).
This family of apps is seeing revenue growth, albeit slow, this year. This is due to greater competition for the time of use of people who are paying more attention to some features that do not generate much revenue, such as reels.
Therefore, it ends up becoming a social media strategy to increase the minimum limit of usage time, making users spend more time consuming what the application offers, to generate more revenue.
“Go to settings”
As a result, Instagram users are receiving emails asking them to go to the app's settings and choose another option. In addition, they are often influenced to choose a much higher limit than they actually idealize.