Google announced this Tuesday (6th) at the 4th edition of Google for Brazil in São Paulo, a platform that will provide real-time data on Presidential elections. The company will also break down paid advertisements by candidates, political parties and government officials. The portal will launch on August 16th, when the campaign officially starts. Check out more information about Google's 2022 election mapping now!
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All ads that politicians pay for through Google Ads and Display & Video 360 will be detailed by Google's transparency report. Thus, Brazil becomes the ninth country in the world to accept the program.
Report of “Elections in Search 2022”
The program called Elections in Search 2022 will be launched by Google and will be the unprecedented report, which will be printed and digital. This document will include all search data made by Brazilian users in recent years, dealing with important topics such as the economy, safety and health in Brazil.
With this, its objective is to provide a valuable document that reflects the anxieties and anxieties of the population. In addition to also ending up becoming a very good document for researchers, journalists, public managers and anyone else who is interested. This report is expected to be released in July.
Google Trends: Presidential Elections 2022
The search giant also announced the launch of Google Trends for the presidential elections that will take place in the year 2022, which will provide real-time data on candidates and parties politicians. Another aspect brought up will be on the main issues related to the topics related to the campaign and major trends in the election cycle, as well as what was released in the 2018 and 2020 election years.
In this way, the platform, which will go live in the fortnight of August – the day on which Brazil officially begins its election campaign, will help people to quickly identify the main concerns and interests of Brazilians about the theme. Thus, facilitating access to information and building a greater and more educated political awareness.