The innovative revolution caused by the arrival of the internet in our world is something that we can follow on a daily basis. Since most of us nowadays make use of the tools it offers. Regardless of how you use it, you should come across internet ads frequently. Understand in this article why them.
The monetization of the internet
see more
Employee prohibits children from sleeping when they arrive at daycare
8 signs that show that anxiety was present in your…
Ever wondered why every time before watching a video on YouTube, one way or another, you are forced to watch a bunch of ads?
Many people feel very frustrated or angry when this happens, after all, these apparitions get in the way. our moment of entertainment, especially when we are listening to a song that is cut by adverts.
In fact, several memes even started to circulate on the internet that describe a situation like: “When you are watching your meditation and the ad totally ruins the moment”.
To explain why this all happens, let's explore how the platforms these ads appear on work and we'll get to why they appear.
Understand ad monetization
At this point, you should already know that there are people who work creating content for the internet, taking their income entirely from the videos they produce.
This is possible through the following means: through the promotion of a brand or product or even having your video monetized by the platform itself that guarantees the creator's income through ads!
And that's exactly where ads come in, as each ad displayed in the middle of a video is the main way to monetize it; something like commercials on television.
paid services
There is a way to bypass the ads and watch your video and listen to your music or podcast uninterrupted, but you have to pay for that service.
There are two paths that the user can choose: put up with the 15-30 second ads here and there and can ignore them, or pay to get rid of them.
Streaming platforms, for example, like Spotify or even Youtube, are companies that use this dynamic with their users.
Even those that, since they hit the market, have always been paid services are considering joining the ad mode, as is the case with Netflix.
User reaction
It is undeniable the fact that an overwhelming majority of users cannot stand having to go through advertisements to consume their daily dose of entertainment.
The way advertisements are presented to everyone also makes users more distant, creating the opposite effect to gain from those who watch them.
However, the social network TikTok takes the initiative to promote advertisements that are more appealing and, in a way, “real” and this has worked a lot.