Instagram, social network of photos and videos belonging to Mark Zuckerberg, is inaugurating a new form of interaction. The idea is to provide private likes on instagram stories, so that users can like a publication without having to send a direct message (DM).
Read more: 5 amazing news for YouTube predicted in 2022
see more
Is it better to eat boiled eggs for lunch or dinner? Find out here
With me-no-one-can: Meet the plant capable of warding off evil eyes
Private Likes on Instagram Stories
Until then, Instagram users have two options for interacting with stories: reply or reaction. In reactions, there are eight alternative emotions. In this sense, the person who posted the Story and the one who sketched a reaction keep the record of that interaction in the direct messages section.
With private likes in Stories, it will be possible to like a publication (similarly to what is done in the feed), but this activity will not be registered in the DM. In addition, it is also a new way of measuring the engagement of Stories, in the same way as with posts.
The resource was announced by Adam Mosseri, head of Instagram, through a video posted on his Twitter, where the button to like Stories positioned between the paper plane for sending direct messages and the space to type these messages.
Who will be able to see the likes?
Unlike likes on feed posts, likes on stories will not be public, even if the user wants them to be. Furthermore, they will not have a public count either. Therefore, only the content creator will know who liked their story, and you, of course, if you liked something.
Instagram aims to improve messaging experience
The private likes feature in Stories is part of Instagram's measures to improve the messaging experience on the platform. Thus, Mosseri announced in December last year that the social network would focus on messages and should work to improve the app's transparency.
New tools to make deleting Instagram content easier
Instagram released a set of new features earlier this month aimed at making it easier to remove posts, comments, and other types of activity performed on the app. With this, users can bulk archive or delete content such as IGTV, comments, likes, etc.
In addition, the network has some experiments aimed at novelties such as the possibility of reallocating the way in which publications are displayed on the profile. According to Mosseri, the purpose of the changes in Instagram this year is to keep the network competitive.