In China, the younger public left Apple devices aside, as confirmed by a new 2022 report. The iPhone 13 line, including the 13 Pro and 13 Pro Max, is the best-selling device in the country, but younger people don't buy it iPhones it's been a while and they seem to be losing interest.
Apple's financial report for the year 2023 highlighted this choice. Apple's revenue for the iPhone in the first quarter of this year points to a profit of $65,775 billion and represented an 8% drop compared to the same period in 2022, which was US$ 71,628 billion.
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This year's revenue in China was US$23.905 billion, representing a 7% decline compared to the beginning of 2022, when revenue was US$25.783 billion in profit.
According to expert Luo Hao of the School of Economics and Management at Nanchang University, the iPhone 14 lineup is not presented so many changes when purchased with the iPhone 13, which motivated the choice for other more competitive devices in the Marketplace. It seems that younger audiences are also turning away from Apple.
iPhone is no longer popular with China's young audience
Expert Luo Hao analyzed the spending of the younger public in Greater China and indicated that the public has no preference for the iPhone. This certainly demonstrates that Apple's smartphone has not been so attractive to them and the analyst observes that there is a maturing of expenses.
“They are more realistic and we also look at these post-2000 buying habits. They popularized several national brands, unlike those born in the 1960s and 1970s who revere foreign companies”, said the university specialist.
Younger people do not see the need to pay so much for an Apple product and prefer invest in smartphones from other brands at more affordable prices, offering the same features as an iPhone. Ever wondered if this fad catches on?
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