The Brazilian automobile market is anxiously waiting for a new popular car alternative. After all, it has been a long time since the country has seen a vehicle that fits this profile, and prices for simpler models – and with fewer features – are increasingly high. However, it seems that Toyota could bring about a change in this scenario.
There is information circulating that Toyota intends to launch in Brazil a model of popular car which has already been successful in other countries, such as South Africa. The objective would be to expand its customer base here, since the automaker is often seen as “too luxurious”. After all, it is the company behind high-cost vehicles in Brazil, such as the Corolla and the SW4.
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However, it is important to note that Toyota itself has not yet confirmed this information. So this is speculation at this point.
What will be Toyota's popular car?
It seems that Toyota plans to launch the Vitz model in Brazil. This more economical vehicle would be ideal for daily routines, such as going to work, to the supermarket, to college, among others.
The car is equipped with a three-cylinder 1.0-liter engine and offers the option of manual or automatic transmission. It even has safety features such as anti-lock brake system (ABS), Vehicle Stability Control (VSC) and dual airbags.
The motivation to bring the Vitz to Brazil would be in the automaker's awareness of the country's economic impact - aggravated by the pandemic. Thus, the objective would be to offer a simple, accessible product, with the reliability of the Toyota brand and a touch of sophistication in the design and user experience.
In South Africa, the Toyota Vitz sells for US$9,900. Converting to Brazilian currency at the current exchange rate, the amount would be approximately R$50,000.
But is it true that the Vitz is coming to Brazil?
According to the website Auto Mais, a specialist in covering news in the automotive world, this information is not valid. That's because, according to the publication, the Vitz is a partnership between Toyota and Suzuki.
The two Japanese companies would have a model-sharing agreement. Thus, Toyota sells Suzuki models in India and South Africa with its logo, while Suzuki sells Toyota hybrids. toyota in Europe.
The website claims the Vitz is a Suzuki Celerio with the logos swapped. More than that, it is used by the Yaris in Japan and is considered a rival to the Kwid.
Graduated in Social Communication at the Federal University of Goiás. Passionate about digital media, pop culture, technology, politics and psychoanalysis.