Toyota decided to launch a new car as its main bet for the popular vehicle niche. The model is a resurrection of a project abandoned in 2019 by the automaker. At the time, it gave rise to the Yaris, with much larger dimensions. However, at this time he returns under another name. The Vitz comes with a real popular car price, by today's standards, of course.
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Toyota announces new popular car and surprises in price
According to the information, Toyta's new popular car comes with modest dimensions but offers modern and up-to-date styling. The aim is to offer a car that is in tune with the standards of modern consumers. However, it is not aimed at those who want to spend a fortune to have a zero-kilometer vehicle.
In this way, Toyota demonstrates that it takes into account the decrease in consumer purchasing power in the face of the pandemic in recent years. Therefore, it considers the low cost and accessibility without losing the characteristic of confidence that it acquired with its previous models.
Obviously, all of this is part of a project to attract even more buyers worldwide. After all, the brand understands that there is a considerable part of the market that is looking for a popular car at an affordable price.
See more about the new Vitz
The slogan is very pretentious and is called “Vitz for Victory”, that is, “Vitz for Victory”. The popular car comes with a 1.0-liter three-cylinder engine, which makes 67 horsepower. It has a manual transmission, but can be purchased in an automatic version.
Its design is slightly larger than theRenault Kwid, for example. It comes with anti-lock braking system, VSC to improve traction, dual airbags and other nice features for a popular car.
Now, what stands out the most is the price. In South Africa, where sales have already started, the car can be bought for just $9,900. This means that it would cost something close to R$50,000 in Brazil.