In the same way that a product can appear and explode in the market, it can also disappear, as fast as it appeared, and this can happen to any brand, in any field.
In this sense, today we will make you remember some products that were successful, but went bankrupt quickly. Check out!
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Success can be short-lived
The reasons for some companies to interrupt their activities are often unclear. In general, product quality and competition are two of the factors that most lead a company to failure. This can happen with any commodity nowadays and in all sectors, as competition is high.
Products that were successful, but went bankrupt quickly
1. ringo biscuit
Taking advantage of the great success of the Beto Carrero World park, the Bauducco brand launched, in the early 90s, the Ringo biscuit. The product's differential was that it came in a box, something that was later imitated by other brands.
Marketing was strong at the time, however, the arrival of new cookies with more affordable prices in the market, in 1995, led Ringo to lose space and eventually to be discontinued.
2. samoa sandal
The brand emerged to compete with giants in the sandal universe, such as Havaianas and Rider, in the late 1980s. In this sense, they invested heavily in commercials with celebrities and used the theme of the 1988 Olympics. However, it lost ground to competitors during the mid-1990s and disappeared.
3. Ping Pong Gum
The Ping Pong gum was very cheap, a little hard (no jaw), but consistent and very good to chew. In addition, it was accompanied by collectible figurines. However, its end was due to the expansion of the market, as other chewing gum brands began to grow, such as Big Big and Babalu.
4. Supligen drink
Nescau or Toddy? In the dispute between these brands, in the 90s Supligen appeared, whose differential was that, instead of milk, it was prepared with water. However, the drink lasted very little on the market, as its ingredients made the product's value higher, being discontinued in Brazil quickly.
