For the first time a limited edition of Coca-Cola arrives in Brazil and hopes to excite consumers. Anyway, it's new Coca-Cola Byte directly inspired by the metaverse, which is the virtual world proposed by the company Meta, formerly “Facebook”.
For this, the edition comes with a can of unprecedented design and that brings together some visual elements that refer to the virtual novelty. To learn more, keep reading!
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First edition exclusive to Latin America
The novelty not only arrived in Brazil, but is already in Mexico and Argentina, where the personalized can also arrived last week. In addition, Chile, Colombia and Paraguay should also receive the new edition during the month of April.
Thus, the Byte edition becomes the first limited edition of its kind in all of Latin America. With this, the manufacturer's expectation of arousing curiosity in buyers is increased. However, Byte only has the design as a novelty, since the recipe is the same as the other products, within the Coca-Cola standard. At least the company has already announced that the edition will also feature calorie-free and sugar-free versions, also according to the Coca-Cola standard.
In addition, the company will launch the product along with some other items. For example, Coca-Cola sneakers will also have exclusive models, not to mention sneakers, hoodies and all the other products we already know
What is the metaverse?
The name that everyone keeps talking about, “metaverso”, refers to the plan to integrate the company Meta into the digital world. That is, a meeting of initiatives with the purpose of making the virtual closer to the real and vice versa.
For this, Meta continues to focus on building avatars, virtual reality devices and even new jobs that make our lives closer to the dream of integration. Since the announcement of the plan, the market has already developed several proposals to encourage users regarding this new global dynamic. And certainly Coca-Cola Byte is in that focus!
