Without a doubt, McLanche Feliz was and is part of the childhood of many people around the world. You can see this by the number of sales of this combo. Most requests for this specific combo, for example, are aimed at an older audience. O McDonalds released a special US edition of Happy Meals for adults.
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Cactus Plant Flea Market Box
The special edition Cactus Plant Flea Market Box is clearly intended to generate nostalgia in older consumers and former McDonald's customers. That's because it brings gifts that became very famous in the 1970s and 1980s in the United States and that were part of the childhood of the entire American generation.
Anyone who buys a Happy Meal at any North American unit will be able to choose between Grimace, Hamburglar, Birdie and Cactus Buddy dolls. All traditional from the last century. Not to mention the legendary BigMac snack with a portion of ten Chicken McNuggets that comes with fries and soda.
In this case, the special edition is a partnership between McDonald's and the streetwear brand Cactus Plant Flea Market, which is also very popular in the United States. Even among the representatives of this brand, we have industry names, such as singers Kanye West and Pharrell Williams.
Increase in adult customers at McDonald's
The partnership that aims to rescue the good memories of US customers regarding the brand began in early October 2022 and is already showing surprising results. According to Nation's Restaurant News, the fast-food chain had a considerable increase in new customers during the initial week of launching the special edition.
These customers, in large part, were adults who resorted to the nearest units to remember their childhood times. In all, there was an increase of 37% compared to the same period in October 2021. This confirms that adults still enjoy this type of snack and find in this edition an opportunity to go back to the past.
