On the internet it is very common to find a group of people looking for hidden meanings in things, and with the Twix packaging it was no different. Some netizens began to investigate a symbol on the chocolate and found a possible meaning. Check out the secret found on the packaging and what it means.
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See what the secret is in Twix's packaging
Chocolate Twix
Manufactured by the same company that produces M&Ms, Twix is a great success around the world, being among the top 10 best selling chocolates in the world. The bar is made with caramel, chocolate and biscuits, a simple recipe that has won the hearts of many consumers. Also a striking item, its golden packaging resembles a gold bar, with large red letters.
Recently, this packaging has gained attention on the networks because some internet users have found hidden messages. They explain that anyone who picks up the chocolate wrapper can notice that, over the letter “i” of the name Twix, the letter ball is not completely filled and, in fact, there are two black bars, these bars, according to them, refer to the old packaging and the slogan of the brand.
old slogan
In the 2000s, with the KitKat tagline gaining traction, Mars quickly rolled out its own signature tagline – “I need a moment”. And the symbol, found by internet users, refers to the pause button, which makes sense as a reference to the brand's old slogan.
internet reaction
After the backlash, other netizens began to collude over more symbols on the packaging. Other meanings were given to the black bars, such as, for example, homage to the twin towers or a relationship with the two mini bars that come in the package.
The company did not comment on the conspiracy theories and also did not say what the real meaning of the bars is. Probably, they should not comment, since they are in the trending topics of the twitter, which has happened since starting this movement, is extremely beneficial for the brand.
