Recently, the Nubank communicatedaboutthe creation in yourown digital currencyforto beused in a new program of rewards to the client from the first semester from 2023. baptizedin nucoin, the coin works like Mercado Coin, the Mercado Livre ecosystem's cryptocurrency created in august to to award you customers from marketplace.
Fintech explained that the customers what collectnucoinswill receivebenefits like discounts on products and services, among others. It is estimated that the digital bank has around 70 million customers. A cryptocurrencygoto be developed with Osupport in fence of 2 thousand usersfrom the bank, what they gotestThe token functionality and inyour program of rewards. The objective is to increase the engagement with the benefits, according to the Nubank.
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How will Nucoin work within the Nubank system?
With The digital currency,the client also gopowerNegotiateinsidefrom the crypto platform from the bank,whathe was released in may and already it has more than 2 million users. “With Nucoin, we want to further democratize to the new technologies, as The blockchain and The web3, and go beyond Nubank Crypto, the function to buy and sell cryptocurrencies in application“, said the bank on its blog.
"Acoin Nubank's digital will also have part of its creation decentralized, based on comments and of ideas from thecommunity exclusive and closed of digital currency.this community it will be created insidefrom the NuCommunity, Ochannel of dialogue between Nubank and its customers”, completed the fintech.
Nubank joining the digital movement
According to partner at Spiralem Innovation Consulting, Bruno Diniz, this new move by Nubank follows the standards already established by Mercado Livre It is represents a convergence between the finances traditional and cryptoeconomics. Even with the uncertain climate of the current moment, this movement should still rise significantly in Brazil.
“In both youcases,we foundonecompanycommon enabler, the North American company Paxos, which operates at thesegmentincrypto-as-a-service.I believewhatin 2023 we will see more cases like this It isonemovement more strongof theproviders locations”, said Diniz.
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