Certainly, the name of a company is yours trademark. After all, it is through it that we identify and list your products. Incidentally, the name is essential for brands, as it carries their essence.
When comparing Brazilian products with those from abroad, we can see that, even with the same logo, they differ in nomenclature.
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This happens with large companies that become multinationals and need to consider registering their brand in other countries, as many times the original names are already being used in business many different.
Therefore, many companies choose to create new titles, aiming to facilitate pronunciation in different languages. This helps the products to be accepted in other countries and contributes to the company's popularity. Check out some of these now:
Brands with different names in other countries
In some cases, names can change so much that we don't even recognize them anymore. If you are curious to know the names of some international brands outside Brazil, check out the list we have prepared for you.
1. Yogurt
This well-known yogurt and cream cheese brand is called Dannon in the United States to make it easier to pronounce. Founded in 1919, in Spain, the multinational company is headquartered in Paris.
2. Walkers
Founded in Great Britain in 1948 and later acquired by PepsiCo, manufacturer of Lay's potatoes, this brand kept its name even after the change in the shape of the potatoes.
3. rexona
This well-known deodorant brand has different names depending on the country, such as Rexena in Japan, Degree in the United States, Shild in South Africa and Sure in Great Britain.
4. Burger King
The first Burger King store opened in 1954 in the United States and soon spread across the world. Upon arriving in Australia, they discovered that there was already a brand with the same name, which caused the Australian Burger King to be called Hungry Jack.
5. OMO
The famous Omo washing powder is called Persil in the UK, New Zealand, Australia and Malaysia. This brand belongs to Unilever, a publicly traded British company founded in 1929.
Now that you know some fun facts about the names of famous brands around the world, it is even more interesting to observe how culture and markets influence these changes.
Each country has its particularities and brands adapt to conquer local consumers.