The Uber application was the first transportation application to become popular around the world. Therefore, it currently offers various types of services to the population. However, recently the platform informed users of the closure of a points program offered by the company. In this way, the End of Uber Rewards is scheduled for the end of October, read and understand a little more.
Read more: Find out which cities will have Uber Black
see more
'Barbie' movie predicted to boost Mattel profits…
Japanese company imposes time restriction and reaps benefits
Learn all about the end of the Uber Rewards program
Scheduled for November, the end of the program took most users by surprise.
Learn about the Uber Rewards program
The main purpose of this loyalty program is to allow the user to accumulate points for each trip or order made (in the case of Uber Eats). In this way, these points can be exchanged for various benefits, such as discounts in the application itself or other types of services. In Brazil, the program is divided into 4 levels: Blue up to 400 points; Gold from 400 points; Platinum with 1500 points and; Diamond with 4000 points. However, according to the company, the program will not have a replacement.
See how the announcement of the closure of the application took place
On the last day, the 13th, the company sent an email informing users of the end of the program. The company also informed that users can still accumulate points until the 31st of August, however the points can only be exchanged for benefits until the 31st of October. Apparently, this decision did not occur only in Brazil. According to the note, the end of the program will happen in all companies in the world, but the reason was not described by the company.
Understand the end of the Uber Rewards program
Despite not being information disclosed by the company, experts speculate that this attitude has to do with the recent losses that the company has suffered. In this way, other programs were also extinguished in order to improve the company's financial income. Data indicate that in the second half of 2022 the company had a loss of US$ 2.6 billion against a profit of S$ 1.14 billion. Therefore, the closure of programs such as Uber Rewards may allow the company to increase its revenue.
