The popular pack of M&M's chocolates caused a little uproar on social media with the presentation of a new packaging. This is an edition with only female characters from the brand, including Roxa, the youngest to join the group.
The company responsible for the product, Mars, went public to announce that it will be a limited edition, with only the trio of female characters, which are Purple, Brown and Green. On the packaging, they are turned upside down to match what reads below: “celebrate the women who are turning the world around.” status quo".
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The new female character, Roxa, is also the first to arrive after a decade. The purple chocolate, as the brand says, refers to a singer who prefers to wear boots instead of heels, owner of a strong and confident personality.
Gabrielle Wesley, Mars Wrigley North America's Chief Marketing Officer, said, "The M&M's brand is on a mission to harness the power of fun to create purposeful connections as we work to create a world where everyone feels like they belong,” she said in a statement to press.
Check out the packaging that generated some commotion on social networks in the United States:
The American population more identified with the political right did not like the idea of Mars very much, and the packaging was even mentioned in a TV program. On the occasion, anchor Martha MacCallum, from Fox News, said that:
“If that's what you need for validation, an M&M that's the color you think is associated with feminism, so I worry about you,” and continued, “I think this makes China think, ‘Oh, yeah, keep focusing that. Keep focusing on giving people the very colors of M&M's as we take all the world's mineral deposits."
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