Data from the Global Gender Gap Report 2022 showed that in Brazil, during the covid-19 pandemic, O female entrepreneurship progressed quite a bit. Between 2019 and 2020 alone, there was a 41% increase in women leading businesses.
Data from the business social network LinkedIn also shows an increase in this issue, as in 22 countries analyzed by the platform there was a 45% increase in the number of women who consider themselves entrepreneurs. And data from Sebrae and IBQP show that women are 48% of all entrepreneurs in Brazil, reaching 30 million.
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The Women Entrepreneur Network also showed that 55% of entrepreneurs started their businesses in the last three years, many of them amid the covid-19 pandemic.
In this scenario, Brazil has been drawing the attention of the market, registering a very interesting movement, in which women are conquering multidisciplinary management. And this is what the director of New Consultoria Empresarial, Juliana Borges, says.
“We are facing a scenario in which mothers, wives and professionals are using their experiences, care and skills for the opening of new commercial operations that are developed from an objective point of view and turned to the results. This wins over investors and consumers, who end up looking for companies with more security in customer service, service provision and deliveries,” she said.
But she recognizes that, although the number has been growing in recent years, it is still very low, as although women are very detailed, they still suffer from the fear of sharing their ideas. Faced with this, entrepreneurs need to balance caution and risk-taking to boost their businesses.
But Borges believes that it is necessary to know how to master the project development method, because that is how a new world opens up. “That's why we believe in information and learning as an impulse”, she says.
She also says that entrepreneurs should take inspiration from women who have been gaining prominence in the media, to get their ideas off paper and understand where to start. In addition, she says that we should pay more attention to female participation in the stock exchange, which is still very timid.
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