Last Thursday, the 27th, the president of Caixa Econômica Federal, Rita Serrano, announced the release of around 8 million new debit cards for beneficiaries of the Federal Government. The announcement was made on the day that Rita celebrated her first 100 days as president of the institution.
Minister Wellington Dias, of Development and Social Assistance, participated in the announcement and guaranteed that the new cards will arrive with the expectation of access to a bank account for the most vulnerable, making queues at branches even smaller for access to accounts.
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The new debit cards will allow new access to beneficiaries, such as transferring the amount into an account via WhatsApp, making purchases using debit cards and using the current account. According to minister Dias, the new people who accessed the social program will already receive the debit card.
Caixa Econômica's Strategies
Along with the news for social programs, Rita Serrano announced the opening of the public notice that will invest BRL 30 million for Caixa Cultura 2023 and 2024. For the president, this will be a milestone in her management at the head of the institution, guaranteeing investments for Brazilian culture.
“Promoting access to culture is an action to preserve the identity of Brazilians and we are rescuing this value that is so important for the country”, announced the president of Caixa, indicating that this investment will generate jobs and enrich access to Brazilian culture.
For the coming years, Caixa Econômica has established the basis for its investments. Increasingly, the strategy will be based on people, housing, customers, government, sustainability, governance and technology.
In the same act of the announcement of investments, Margareth Menezes, Minister of Culture, agreed that the action is a moment of transformation for people and brings them even closer to the culture and development of society as a whole.
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