The language used on virtual platforms undergoes frequent mutations, which means that there is always something new to be discovered.
Whether through emojis, memes, stickers or codes, users, especially younger ones, are always reinventing themselves when it comes to communicating.
On this subject, recently the habit of replacing words with numbers has started to become popular and has drawn everyone's attention.
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But what is this code 737?
The kick-off of this new viral was given practically “by chance”. Some digital influencers on TikTok, mostly foreigners, started to include the sequence of numbers “737” at the end of their posts.
In a short time, the public discovered the real meaning of the expression. In fact, this simple combination of numbers is just an informal way of saying "good night" or reinforcing a farewell message.
As an example, you can use the phrase “sleep well, 737”, “may you have sweet dreams, 737” or simply write the code numerically, depending on what you want to say.
From TikTok to “the world”
After its “initiation” on TikTok, the code 737 quickly spread to other social networks, as with any meme or viral post.
Currently, mainly WhatsApp users use numerals or the expressions “seven, three, seven” or “seven, three, seven”, in English, to express good night wishes.
Jokes like this are extremely common on social networks and are the result of the accelerated nature and interconnected of these virtual spaces, where abbreviations and symbologies have always been a strong trend in communication.