A fiat surprised consumers by announcing an unexpected measure. In a recent statement, the Italian automaker declared that from now on it will no longer produce vehicles in the color gray.
This decision left the customerssurprised, as gray was one of the most popular and sought-after paint options in their catalogue.
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Fiat says the color does not match the company's current philosophy
In a recent statement, the Italian automaker revealed that it will no longer manufacture vehicles in gray, claiming that this hue does not fit with their “Dolce Vita” philosophy of enjoying life at the maximum.
Instead, the company intends to highlight more vibrant and inspiring colors, which have Italy's natural beauties, such as the sea, sun, land and sky as main stimuli.
The company has openly declared that it is ready to inspire people to embrace a life full of positivity and sustainability.
This is the mission that drives the launch of the new 600e, an electric SUV designed for the whole family. Olivier François, CEO of Fiat and global head of marketing at Stellantis, announced that the vehicle will be unveiled on July 4th, bringing with it a new era of mobility.
Based on the iconic 500e, the 600e will offer an electrifying driving experience combined with Fiat's commitment to the environment. By opting for electrification, the automaker intends to lead the transition to cleaner and more sustainable vehicles.
François emphasizes that the new electric SUV represents an important milestone for Fiat, highlighting its ongoing commitment to providing innovative solutions for the modern needs of consumers.
The European manufacturer's decision may have a negative impact, considering consumer preferences. According to a survey carried out by Axalta, a renowned automotive dyeing company, gray was the most sought after color in Europe in 2022.
On the other hand, in South America, gray ranks third, behind white and silver. However, it is still a popular color in the region.
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