With the aim of offering more privacy to users, Apple develops tools to reduce activities of applications that track the cell phone without the proper consent of the people. However, the group Goal, by Mark Zuckerberg, found a way to circumvent this ban and, in the United States, dissatisfied users are filing lawsuits against the company.
Read more: Are you being watched through your cell phone? Find it out!
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In the account of the three users of the iPhone and the Facebook site, which gave rise to a collective action against the Meta group, are information that the company adopts illegal practices to circumvent the privacy option available on the company's cell phones Apple.
As a result, the group is able to gain access to all user activities on third-party applications and websites. Typed texts are among the data intercepted by the Meta group, including information related to sensitive personal data.
Cybersecurity expert gives warning to users
Felix Krause, who works in the field of cybersecurity, made a discovery about the monitoring practice of the Meta group. According to him, Facebook and Instagram browsers are able to monitor user activities due to a code contained in all pages loaded by these applications.
Naturally, the company defends itself and informs that it follows all security and user privacy guidelines. It also states that the code exists, but depends on consumer consent and is used to target ads and study other metrics.
Loss of US$ 10 billion makes the Meta group circumvent privacy settings
According to a report by the Meta group, more than 10 billion dollars were lost in the first quarter of 2022. For the company, the drop in revenue is related to Apple's implementation of the App Tracking Transparency.
This new functionality, available starting with iOS 14.5, requires user consent so that app developers can monitor consumer activity in other apps. However, more than 60% of people refuse this practice.
As a result, a large portion of the Meta group's profits come from delivering personalized ads to users. Thus, with the ban, they do not have access to what app users do, and this makes it difficult to offer ads, with a consequence on the company's revenue.