Mark Zuckerberg, CEO of Meta, announced Meta Verified on his social media accounts on Sunday. Testing for the new service will start this week in New Zealand and Australia, with expansion to other countries coming soon.
To get a blue badge on their Facebook and Instagram account, users will be able to subscribe to Meta Verified. The subscription service will cost $11.99 per month on the web and $14.99 per month on Apple and Android operating systems. Verification will be done through a government identification, which will give more credibility to the account.
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So far, blue badges are only awarded free of charge to public figures or notable companies.
“This new feature aims to increase authenticity and security on our services,” said Zuckerberg.
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Twitter was the first to charge for verified accounts, creating Twitter Blue, a premium subscription service. that offers exclusive benefits to users who pay a monthly amount of US$ 8.00 (Approximately R$ 41,00).
When making the purchase, the subscriber will receive the blue seal of verification, will also be allowed early access to features still in testing and will provide additional tools, including an undo button, an ad-free news reading system, and customizations.
