Talking about a model's water resistance is a staple of supplier marketing. smartphones and attracts many customers. However, several companies have recently been sued for lying about this. For example, the Samsung made false advertising and it's one of those manufacturers that will be fined in Australia after supposedly selling millions of models with this lying marketing.
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Given the facts, Brendan Murphy, judge of the Australian Federal Court, ordered Samsung to pay a amount equivalent to AUD 14 million (approximately US$9.8 million) within 30 days.
In addition, the company incurs an adjacent cost of A$200,000 (approximately $140,000) for costs associated with proceedings before the Australian Competition and Consumer Commission, which have been ongoing over the past four years.
Samsung's Misleading Advertising
The company has been fined for misleading its customers about Galaxy model devices' water-resistance claims. They were sold by advertisements that claimed that cell phones could be used in swimming pools and also in the sea.
However, it was possible for the port used to charge devices to be damaged by charging while they were damp or wet. These false claims were made over seven Galaxy models that were being announced between the years 2016 and 2018.
compromised devices
Almost 3.1 million cell phones with the marketing of "water resistant" were sold by the South Korean company in Australia. However, the court was unable to determine how many customers had problems with the aforementioned Samsung Galaxy versions. Finally, the models of these advertisements are as follows:
- Galaxy S7;
- Galaxy S7 Edge;
- Galaxy A7 (2017);
- Galaxy A5 (2017);
- Galaxy S8;
- Galaxy S8 Plus;
- Galaxy Note 8.
However, the smartphone maker has never disputed these allegations and has not denied the alleged facts. Thus, she ended up agreeing to pay the amount of the fine established by the judge.