The investments of Warren Buffett they don't stop growing. Considered one of the richest men in the world, the American made another billionaire contribution to Apple, worth 3.2 billion dollars. With the amount, Buffett acquired 20.8 million Apple shares and now owns a 5.8% stake in bigtech.
Apple adopts strategic posture after changes in company numbers
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In recent years, in particular, after the COVID-19 pandemic and the drop in demand for smartphones, Apple has felt the impact on its business, with a reduction in profit in the last quarter of 2022.
However, compared to other companies in the technology sector, so far, Apple has not entered the course of bigtechs that promoted mass layoffs. In recent years, the company has hired only 10,000 employees.
Unlike other companies, Apple decided to adopt a more strategic stance, especially with regard to hiring. That's because, the company's management already expected moments of recession caused by the pandemic.
Another change by Apple is the focus on providing products and services aimed at the luxury segment. Today, the apple brand is responsible for only 20% of smartphone sales in the world, although it owns 80% of the profits of the cell phone sector.
Similarly, Apple is seeking to invest more in subscribing to its music services, such as Apple Music, and Apple Pay, a digital wallet that allows payment via smartphone and does not require the use of cash and cards physicists.
Who is Warren Buffett?
The American megainvestor, from the state of Nebraska, is the president of Berkshire Hathaway, a company focused on the investment market founded in the 1960s.
Buffett is also the son of an investor, his father, a stockbroker who started to dedicate himself to the world of entrepreneurship with the opening of his own investment company.
Graduated in Business Administration, Warren Buffet earned a master's degree at Columbia University and, in 1956, founded his first company, the Buffett Partnership Ltd, which, after 6 years of existence, is now worth more than 7 million dollars.
His idea of buying Apple shares is related to the fact that, for Buffett, the brand has an advantage over other competitors.
According to him, when someone is willing to pay more for an iPhone just because of the brand, it means that there is protection around the company's reputation.
