Having a pet comes with a lot of responsibilities and it's not easy at all. Thus, a concern that many pet owners have is the high costs of veterinarians when the animal becomes ill. However, Marisa brought something new that could make life easier for these people: insurance for pets. Keep reading to find out!
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We know that most people who have or want to have a pet seek to treat them as part of the family. In this sense, there is an investment in the health of this pet, which often ends up being expensive. With that in mind, Marisa, a women's clothing company, launched a new product that surprised a lot. This is pet insurance, leaving the company's original public. However, this investment makes sense, considering that the pet market is growing a lot.
According to the National Union of the Animal Health Products Industry (Sindan), the sector is growing a lot and veterinary care increased by 45% in 2021. With regard to this growth, the pandemic may have had a great influence, since social isolation made it possible to live more closely with pets. In addition, many people adopted animals during this period, as they were seen as great companions to comply with isolation.
In view of this, according to the Euromonitor consultancy, it is estimated that the market will continue to grow, with a forecast increase of 146% by 2026.
about insurance
This launch took place in partnership with the company Assurant and consists of two insurance options. The first is cheaper, as it is configured as an emergency plan, and costs R$ 19.99 per month. With it, you can have up to three consultations of up to R$150 per year and three emergency consultations of up to R$200.
The second plan is called “Top” and costs BRL 29.99 per month. In this option, you have all the basic services and you still have the right to neuter your pet and implant a microchip to identify the pet.