With more than 1 billion users, the digital platform called “TikTok” is on the rise. Believe it or not, but she has already surpassed the company "Google”, as the most famous website in the year 2021.
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However, it is still possible that this platform will evolve even further, as this resource is modifying the means used by “marketing” and sales.
Therefore, many brands are investing “heavy” in promoting their products through it, and to to get even better, there's been a new update, which is possible to dive into a sea of dense opportunities.
Equality
As discussed earlier, “TikTok” provides “marketers” with equal proportions to achieve engagement. With the same opportunity for any video to become popular, the platform differentiates itself from the others, because this is nothing that depends on the popularity of the content creator.
In addition, the “feeds” are composed of new accounts, as well as “hashtags”, sounds, effects and viral subjects and allow you to access videos from users that you have never heard of before.
source of money
However, one of the main benefits of the platform was addressed in an “Accenture” report, which expects that the “social commerce” platform becomes a $1.2 trillion global market by 2025, comprising 16.7% of the total cost of ecommerce.
The company's final idea is to triple the figure reached of US$ 4 billion reached last year alone, reaching US$ 12 billion annually.
According to surveys, the platform's level of influence is with everything, as users are 1.7 times more likely to consume products advertised on the app than on any other.
What was also revealed by the survey is that 59% would be willing to consume lesser known brands, while the another 44% claimed they are more inclined to get products from a brand that has never been mentioned before through the nets.
Lover of movies and series and everything that involves cinema. An active curious on the networks, always connected to information about the web.
