It is common to see thousands of fans running to social media or go in person to purchase tickets to attend your favorite artist's show. Taylor Swift's performance was no different. Her fans faced a major system failure and had difficulties buying tickets for the singer's concert. See below for more details on this situation.
Problems Buying Tickets for Taylor Swift's Tour
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According to the president Joe Berchtold, of Live Nation, the company that controls Ticketmaster, there was a bot attack on the system, which resulted in a purchase difficulty for consumers.
Even with this unforeseen event, according to Senator Amy Klobuchar, Ticketmaster is responsible for selling 70% of tickets in the United States. She also said that it is not a choice, but a monopoly.
She added that even after all the scenario that happened with Swift's tour, the company does not face any pressure to innovate and improve its system and method of working.
The singer, in an interview, demonstrated her great indignation when seeing her fans struggling to acquire a ticket for her show and also said that she had expectations that the company would handle the size demand.
In testimony, Ticketmaster reported that its system was victim of “bots” of software used to obtain tickets illegally. They said that, in a way, they were prepared for this, as there was a “verified fan” at the time of purchase.
Bad experience for the consumer
Ticketmaster reported that even though the “bots” did not hack systems or purchase any tickets, there was a need to reduce or even pause sales, so there was this whole uncomfortable scenario for The fans.
The company assumes that it should have made the sale available for a longer period to prevent the systems from becoming overloaded. Ultimately, it was published that 2.2 million tickets were sold with less than 5% ending up on resale sites.