Narcissists can be opportunistic and manipulative in ways that are hard to identify. The media utilizes various mechanisms to handle the opinion public. This is an almost unanimous fact. That's why it's important to know some of the advertising strategies used specifically by people who exhibit narcissistic traits.
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What really is narcissism?
Narcissism is a psychoanalytic concept that defines individuals who exaggerate their own image and cultivate excessive zeal for themselves. People who develop this condition are usually closed, self-centered and lonely, but they want to pass an image of success.
narcissism and advertising
In the scope of advertising discourse and its relationship with narcissism, the meaning of desire is highlighted for these people. Many can use classic advertising techniques very skillfully to achieve their goals. These strategies are put into practice to create a common sense without criticizing the problems, making the population act in favor of the interests of the ruling class.
Check out some of these methods below.
Black and White Thinking in Marketing
This technique involves pretending to the target audience that only two options are available when, in fact, there are several more. This is used to trick the consumer into thinking they should just buy your product. It sounds like “you are with me or against me”. It is also something very seen in politics.
the big lie
Another trick is to make up a lie so big that others don't even know where to begin to refute it. Many narcissists naturally lie, even believing that everything they say in the moment is actually true. They know that the bigger the lie, the greater the impact on the critical capacity of others.
Use more of the emotional aspect
This is a classic procedure for breaking the other subject's rational analysis and critical sense. The use of emotional factors can open doors for the implementation of thoughts, desires, fears, compulsions or behaviors that can be gradually induced in the subconscious.
Create problems and then present the solution
This technique is known as “problem-reaction-solution”. How does it happen? It happens by creating a situation (which will generate a reaction in the public that is already expected by it) so that people demand the measures that the subject wants them to accept, that is, the great “ solution".
