For Liliane Josua Czarny, partner and CMO of PagCorp, communication is the main strategy used by her in the company and within the area in which she operates, marketing. For her, language and the use of words help her in strategies and actions originalized by subjective means.
In her high school, she was familiarized with metonymy, an area well known in the Portuguese language. With regard to marketing, metonymy works like a brand for the product sold.
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Liliane explains that building a brand also depends on a metonymic reference, where the subject becomes an administrative platform for large, medium and small companies. In addition, she says that, to continue a startup with 11 years in the market, it is necessary to acquire innovative, scalable and digital characteristics.
Another strategy is to offer a platform where the customer has complete freedom of action, not needing to enter in contact with those responsible to resolve any situations, facilitating mainly the daily lives of companies.
She recalls that this model is already being widely used in the current market and by large companies, such as Netflix. The film and series platform allows users free access to choose the best subscription or cancellation plan, and even to select the best content.
Finally, the businesswoman considers that with the construction of a company focused on the young spirit and being close to the customers, interacting via WhatsApp and trying to understand difficult situations, everyone wins, creating a pleasant and service-filled environment for accomplish.
Lover of movies and series and everything that involves cinema. An active curious on the networks, always connected to information about the web.