It is not new that the generation Z grew up in an increasingly connected and technologically developed world. Incredible as it may seem, this same group exhibits a great attachment to the retro technological style, where interest in vintage elements grows day by day. In this sense, we decided to decipher all this curious relationship between generation Z and retro technology. After all, where does the phenomenon come from? Is he a passenger? Understand.
Understanding the generation's passion for retro technology
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As much as this is one of the most technologically privileged, as it has access to very advanced devices, it has a great interest in products considered outdated. Analog cameras, old video games and even flip phones are increasingly fashionable among Gen Z groups, even though they were released decades ago. This trend can be attributed to a number of factors.
See some of them:
Design
The visual aspect of retro elements is appealing to these folks.
The vibrant colors, the unique and striking design, as well as the differentiated finishes of the old products are a novelty for young people who grew up in a much more practical and minimalist world.
Durability
It is common knowledge that older products were manufactured with the aim of lasting for a long time. The modern ones do not have great durability, so the Z generation found in retro technology the way out of this problem.
Authenticity
Many young people are critical of the rampant consumer culture and the standardization of popular culture. With that, they begin to see the style retro as a way to stand out and express yourself in a more individual way. By adopting elements from the past, they feel more authentic and true to themselves.
Nostalgia
Missing the time when things were simpler and calmer is a big reason that justifies this attachment relationship. Resorting to retro technology represents, for generation Z, closer to the roots. They are also able to relive a little the time that marked their lives and even their parents'.
