O McDonalds guarantees the satisfaction of its consumers, and we know that very well! The fast-food chain needs to adapt to the local contexts and requirements in order to guarantee it, and this is one of the secrets to being so renowned and loved worldwide. In Japan, for example, customers are always satisfied with the service offered.
It seems that McDonald's fans in Japan don't run out of news, as the stores add the famous Chicken Tatsuta to their menu once a year. It's not just any sandwich that tastes like chicken fingers, as the main meat is cooked Japanese style.
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Special menu at McDonald's Japan
Instead of the chicken being breaded in breadcrumbs, it is fried with a special coating of potato starch. It is similar to the cornstarch that we know in Brazil, but the flavor certainly has its big difference. The starch makes the sandwich have the unparalleled taste of the Japanese palate.
By inserting this sandwich annually on the menu, for a limited time, McDonald's guarantees the widespread joy of the Japanese.
When trying to promote the mix for the first time, the fast-food chain brought together important names of manga and anime authors to advertise. The first time was in 2021, and the Ultraman character was used to stamp the hamburger boxes in 2022.
For this year, McDonald's has already secured the advertisement of the time with the well-known 'Straw Hats' stamped in a television commercial. The cut was aired last Wednesday, 19. This year, then, fans of the sandwich will have One Piece as part of the official promotion.
In addition to the characters, fans will be rewarded with hamburger boxes emblazoned with the image of the characters. This year, three fruits typical of Japan were added to the sauce, bringing the citrus and refreshing flavor to the sandwich.
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