Streaming that will replace HBO Max debuts in May in the US

Warner Bros. Discovery released this last Wednesday (12), the launch of Max, its new streaming platform. The service will replace the HBO Max and Discovery Plus, two other streams from the company.

The Max will start operating on May 23 in the United States, but it is not yet known when it will be available in Brazil.

During a press conference, the company's CEO, David Zaslav, stated that he is excited about the merge of the contents and that they will be presented on an improved platform.

At the same event, the head of streaming at Warner-Discovery, Jean-Briac Perrette, stressed the importance of removing the name “HBO” from the product, in order to contemplate the new identity of streaming.

“This new branding signals an important shift from two more restricted products, HBO Max and discovery+, for our broader content offer and consumer proposal. While each product offers something for some people, Max will have a wide range of quality options for everyone.”

About new service plans and subscriptions

Max will have three different plans: Max Ad Lite, Max Ad Free and Max Ultimate Ad Free. See more details about them:

• Max Ad Lite: Users will be able to access it for $9.99 a month in the United States, gaining simultaneous access on two devices. However, the package does not include downloads for offline viewing;
• Max Ad Free: Will cost $15.99 per month and will allow simultaneous access from two devices and up to 30 offline downloads. The focus of this plan is to offer a better cost-benefit ratio;
• Max Ultimate Ad Free: Will retail for $19.99/month and will enable the use of up to four devices simultaneously, 4K Ultra HD resolution, Dolby Atmos sound quality and 100 downloads. This is Max's premium package.

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