The amount of loss reached $11 billion, considering lost subscriptions, licensing and production expenses. It was exactly this amount that Warner Bros. lost in 2022: Disney (owner of Disney+, Star+ and Hulu), Discovery (owner of HBO Max), NBCUniversal (Peacock) and Paramount Global (Paramount+ and PlutoTV).
This happens due to the relentless attempt to get the post out of Netflix, the well-known “streaming war”. The mighty Netflix is the biggest streaming platform of the present time, which leaves the competition excited to face the content.
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Streaming platform war
The reality of all these companies concerns something that was never considered easy, as producing for the audiovisual sector has its risks. These are bets that can work out, just as they can cause a grotesque error. That question comes in that good content also requires a lot of money.
In the past, for example, things we don't see today are possibilities for cinema. If a movie didn't work out at the cinema, it continued nearby through DVDs, destined for rental companies, so that they could be rented. This certainly may not be the memory of many, including streaming.
The investment of the pioneering streaming platform made other channels also think about building their own platform, which generated a billionaire loss for Hollywood. The last three years saw the emergence of competitions, but they ignored a whole construction that made Netflix consecrate itself over the years.
The pandemic also demanded a much greater subscription service from consumers, changing some market perspectives. The positioning of the companies made them dive into the idea without further judgments being conceived.
The lost billions can reach a higher value, since some data proved to be inconsistent during the affirmations. Netflix, still considered “evil” by many, generated a positive balance of US$ 4.5 billion.
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