The consumption of soft drinks is something conventional all over the world, however, the high concentration of sugar has reduced the sales of this product. The phenomenon propitiates the growth of an industry of alternative drinks such as flavored water, diet drinks and more recently prebiotic soft drinks.
Therefore, check out this new consumption alternative and its production startup, Olipop.
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The new product line ‘Imuno’
Check out about Olipop and its line of prebiotic soft drinks:
Fall of conventional soft drinks
Soft drinks have long had a traditional presence in consumers' homes, regardless of the country. However, the recent development of a health care culture has created a reduction in consumption. This product line has a high sugar content in its composition and is associated with the development of a series of diseases.
In this way, the decrease in consumption allowed the development of alternative products, in a market that until now was stable and dominated by big brands. Thus, it began the development of new products, whether diet lines and zero sugar of conventional soft drinks or new carbonated and flavored drinks.
prebiotic soft drinks
Among them, a line of prebiotic soft drinks has gained prominence. Its recent and explosive success is precisely due to this drop in the consumption of common soft drinks. In addition, it is a new trend of “Imuno” products that improve intestinal health.
This trend allows new companies, such as the startup Olipop, to enter such a competitive market. Its advertising is based precisely on the taste similar to common soft drinks, a wide variety of flavors, eight in all, in addition to the presence of fiber in its composition.
This component would not be metabolized directly by the body, thus becoming a food source for the intestinal microbiota.
Olipop
The success and potential of Olipop and related ones such as Poppi can be easily seen in their production value, reaching $200 million. Its product is only available at 20,000 retail outlets, mostly located in the San Francisco Bay Area. But you can buy in Brazil through Amazon.
They have already been sought out for purchase by large companies in the beverage industry, such as Coca-Cola and PepsiCo. but no proposal was accepted, since, according to Olipop, what they are looking for at the moment is the expansion and establishment of their products in the Marketplace.