YouTube has a tradition of innovation that seeks to improve the experience for both viewers and creators. And 2022 couldn't be a year without news on youtube, which has already previewed some great updates.
Thus, according to the director of the social network, Neal Mohan, YouTube will improve some of its tools this year, with emphasis on Shorts. This is the format the platform works with to resemble TikTok and Instagram Reels.
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New on Youtube in 2022
- Update on Shorts
In 2022, it will be possible to reply to comments on videos that were posted on Shorts, which already happens on TikTok and Reels. With this, content creators will be able to interact with their subscribers and the social network becomes more dynamic. In addition, this year also comes the “Super Thanks”, which will allow creators to receive contributions for short videos.
- More interactive lives
One of the tools most used by YouTube content creators is precisely the lives, which are live videos that bring the community together. Thus, the platform thought about investing even more in this tool with the new possibility of recording collabs in lives. That is, from 2022, different channels will be able to come together to talk.
- NFTs come to YouTube
NFT is the acronym for Non-Fungible Token, which in Portuguese means “Non-fungible Token”, and works as a kind of object authentication code. In this way, NFTs are sold and exchanged because they are like virtual rarities, bought by collectors. This news has already become a trend on the internet and arrives on YouTube in 2022 as a new way to monetize content.
- live shopping
This will be yet another way of providing monetization to content creators and, consequently, to YouTube itself. Through it, it will be possible to sell items so that channel owners can raise funds.
- YouTube for TV
YouTube has not yet given details about this function, but everything indicates that television content can be engaged with content on the platform. With this, users will be able to become more interconnected between the means of communication, while the news as a whole already mobilizes the network!
