Since the rise of TikToka few years ago, short videos became extremely popular around the world and being one of the most created and published content formats on all video platforms.
Shortly afterwards, to enter the fight for the attention of this new public, the Instagramlaunched its own short video feature: Reels.
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With frequent updates and features like the ability to post videos of up to 90 seconds, a dedicated hub for reelsand much more, this functionality has been getting a lot of attention on Meta's social media platform.
Now, it looks like it will be possible to download Reels that don't necessarily belong to you. Continue reading to better understand this news!
It is now possible to download the Reels
Adam Mosseri, Head of Instagram, announced on his streaming channel that users will now be able to download and save Instagram Reels to their photo gallery. However, there are some important considerations to note.
Firstly, this feature is only available in the United States. Also, only public accounts have access to this functionality.
Downloaded Reels will be watermarked with the creator's account identifier, similar to the YouTube Shorts watermark feature.
Public accounts also have the option to disable this feature if they don't want their Reels downloaded by viewers. It is important to note that Reels shared by private accounts cannot be downloaded.
Also, it is worth mentioning that this feature is only available for smartphones. But how exactly can we download the Reels?
The process is quite simple: just tap on the sharing to open the list of options and the toolbar at the bottom. Once you do that, you will find a new download option between the “Copy Link” and “SMS” options.
Problems with the new feature
This feature certainly offers several interesting advantages, being easier to repost content and save the Reels you like to access them instantly. However, it also raises concerns regarding security and privacy.
While creators can disable downloadability, they do not have selective control over which Reels can be downloaded. This raises questions about content distribution control, plagiarism, and copyright protection.
We hope to get more information in the future and see if Meta, the social media giant that owns Instagram, is making the right decisions regarding these new features.
