Google creates strategy with new AI to not lose Samsung to Bing

Recently, the Google was fearful of losing Samsung to Microsoft's competitor Bing. Now, it is racing against time to create artificial intelligence that can improve the search engine on the platform. It is known that the South Korean company considered the idea of ​​changing the search engine to the competitor.

Not only Samsung, but other companies can follow the same path towards competition, as the Bing platform uses updated resources compared to Google's current mechanisms. As indicated by the newspaper The New York Times, the South Korean company thought about considering the change. These rumors were enough to alert Google.

Google races against time to create artificial intelligence

Microsoft has invested millions of dollars to gain access to Bing, its new search engine. The searcher operates through ChatGPT, the chatbot that was inaugurated in the last months of 2022 and left other technological brands with the alert on.

Microsoft's new search engine has the potential to change our conception of web browsing, but this will only happen if Google doesn't make quick changes.

Samsung has a 12-year contract with Google, a reign that could be shaken if the electronics company decides to go down new paths. With that, Google decided it needed to race to make up for lost time.

What are the next steps?

According to information, Google should launch the AI ​​of the search engine at the event that will take place in May. Project Magi is at the forefront of this research and has around 160 people motivated to deliver artificial intelligence on time.

We can expect a totally different bot for the search engine and it will possibly be based on Bard, the company's own assistant. While Google's efforts are evident, we're still not sure if it will be enough to keep Samsung and other companies around.

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