In a brief holiday video message, Instagram boss Adam Mosseri offered some insight into what's to come for the platform.
“We're going to have to rethink what Instagram is because the world is changing fast and we're going to have to change with it,” he said. Mosseri has set Instagram priorities for 2022, which include videos and reels.
see more
Alert: THIS poisonous plant landed a young man in the hospital
Google develops AI tool to help journalists in…
Mosseri said that Instagram will "consolidate all of our video products around Reels and continue to develop that product." Instagram has been making some changes to the way it handles videos over the past few months.
In October, the IGTV brand was discontinued to bring longer-form videos to the main feed. However, users need to access Moments to watch the full video.
As for creators, Mosseri said Instagram will introduce more monetization tools to help them earn money.
He noted that the platform will be doubling down on its work on controls as well — earlier this month, Instagram announced it will add parental controls in March. A chronological feed version will return next year as well.
Mosseri mentioned some updates that Instagram made this year centered around giving users more control over their experience. He highlighted features like sensitive content controls and the ability to hide accounts.
However, it hasn't exactly been a bed of roses for Instagram in 2021. On the one hand, working on the Instagram Kids app has been sidelined among security concerns.